According to a report released by the data research center, China's women's shoe production exceeded 6.31 billion pairs in 2013, with a total retail volume of 1.56 billion pairs and retail sales exceeding 170 billion yuan.Industry insiders believe that with the improvement of residents' living standards and the enhancement of self-brand awareness, the demand for women's shoes in China will continue to rise steadily in the next five years.

　　At the same time, it also points out that, the domestic top ten best-selling brand shoes accounted for nearly forty percent of the market, China's women's shoes market has entered a real driven by brand 2.0, unlicensed not business management concept is accepted by more and more business owners, especially in recent years, with the aid of network channel emerging women's shoe brand, even more so.

Indeed, with the rapid development of domestic e-commerce, the offline terminal stores on which the traditional women's shoes brand relies have suffered a great impact.According to the released external financial report of 2013, the sales growth of the top-line women's shoes brands including belle, daphne and thousand baidu all slowed down or declined significantly in 2013, and many people exclaimed, "the Wolf is coming".

　　Has the next turning point for Chinese women's shoes arrived?The personage inside course of study says, although the shoes on the market as a whole pattern temporarily does not produce change, however, with the power of network emerging channels and improvement of the integration of the online channel and change, the process may be in a dilemma, even helpless, but in a market driven one when molding, to shoes industry development will produce a big shock.

　　At present, many women's shoe brands in China are actively responding to the arrival of the inflection point. In addition to the expansion of emerging network channels, they also expand new brands through mergers and acquisitions to achieve a 360 degree of online and offline brand transmission and influence, so as to enhance the overall competitiveness of the brand system.